Marketing Specialist SEO Focus at AAA Washington

Contact Person: Beth Toombs
Email: bethtoombs@aaawa.com
Phone: (425) 495-6850

AAA Washington is looking to hire a SEO Specialist to work in our Marketing Department. This key position will work closely with the AAA Travel team as well as with content, email and social media marketing teams to promote AAA travel services and drive sales.

Responsibilities:

Develop and implement our SEO strategy in collaboration with travel and content teams.
Continually work toward potential content optimization
Plan, execute and monitor conversion rate optimization tactics
Identify key SEO KPIs and report progress
Use SEO tools to identify new opportunities and inform content creation
Work with web developers and marketing teams to ensure SEO and SEM best practices are implemented
Work with broader marketing teams on travel-focused marketing campaigns
Ad hoc reporting and campaign optimization as determined by evolving business needs.
Stay up to date with the latest SEO and digital marketing trends and best practices
Education and Qualifications

BA/BS degree required, preferably in a quantitative field.
At least five years of SEO marketing experience including data analysis experience.
A proven record of success in planning and implementing SEO strategies. Be prepared with evidence and references.
Advanced knowledge of SEO tools including Moz and SEMrush
Experience with analytics platforms, including Adobe Analytics.
Excellent communication and project management skills.
Highly adaptable, team player with a can-do attitude.
Fast learner with the ability to keep an eye on business goals
Previous experience in marketing in the travel industry is a plus.
Excellent attention to detail.

Join the mission-driven, service-oriented culture at one of the most highly trusted brands in the country for these great benefits:

GENEROUS PAID TIME OFF (Up to 22 days PTO in the first year)
HOLIDAYS – In addition to PTO, eligible employees receive pay for the observance of nine holidays.
VOLUNTEER TIME PAY – the VTP benefit allows you to volunteer with pay, up to four hours a year.
GREAT HEALTH AND LIFE BENEFITS
401(k) WITH EMPLOYER MATCH
FLEXIBLE SPENDING ACCOUNT (FSA)
TRAVEL AND INSURANCE DISCOUNTS
AAA MEMBERSHIP – We provide employees a free AAA Premier RV membership. Not only does this give you access to emergency roadside services, but you’ll be able to take advantage of trip planning tools and member discounts.
COMPETITIVE SALARY plus discretionary performance-based bonus

Tobacco/Drug Free Workplace & EOE