Content Marketing Manager
World Vision USA

00 At a Glance 

Role: Content Marketing Manager

Level: Senior (3-5 years minimum experience) 

Must-Have Experience: A Bachelor’s degree or 8 years of equivalent work experience. 3-5 years of previous marketing experience. 1-2 years managing content marketing programs and projects. A content role in digital design and web development. SEO, lead gen, organic and paid content distribution. Best practice execution of social, web, email and SMS distribution. Data analysis and content optimization. Complementary collaboration with others in similar roles.

Nice-To-Have Experience: Content marketing for non-profit. Social media platform execution. Paid and earned digital marketing. Content for eCommerce. Fluency with Google Analytics and social platform reporting tools.     

Location: Prefer Seattle area base (office is in Federal Way, WA). Remote possible after 2 years.

Salary Range: Your salary is important to you so it’s important to us. If you need the approximate range to inform your decision on whether to apply or not contact Chad using one of the ways below. We have a robust and comprehensive benefits package to round out our total compensation package.

Benefits: Yes

Company Size: 900+ (World Vision USA) / 37,000 worldwide (World Vision International) 

01 Join professionals with purpose  At World Vision USA you’ll join people who are all-in to impact the lives of the world’s most vulnerable children. Our recipe includes love of all people, fiscal responsibility, and targeting the root causes of poverty. All in service to Jesus. Our purpose includes human transformation for the most vulnerable and for the donors who support them. And the impact is real. Every day we see donors’ hearts draw closer to the heart God has for children, families, and communities affected by poverty and injustice. The work you’ll do here will help make it possible that every 60 seconds a family gets water, a hungry child is fed, and a family gets the tools they need to overcome poverty.

02 The Job  Content marketing at World Vision means distribution and measurement of the results of digital content. It means working with content creators to shape content through data-driven insights that help us reach lofty goals. In this role you’ll aspire to deliver content that helps our U.S. audience understand the transformative impact that their contribution could have on others around the world. Inspiring them to move past their skepticism and sometimes apathy to partner with us and become life-changers. As Content Marketing Manager your expertise will be brought to bear on work that is close to the heart of God (in the spirit of Matthew 25:34-40).

The Content Marketing Manager role will have you working at the heart of our digital content marketing strategy for our website, social media, apps. Up leveling our use of content is a need so you’ll analyze successes and failures to bring about improvement. You’ll implement and manage end-to-end content marketing processes, manage creative projects as a client, and effect organizational growth in the content marketing discipline using your knowledge and influence. You’ll balance user insights, analytics, and organizational goals to develop a comprehensive content marketing strategy. You’ll work cross-functionally with our internal creative agency’s content development team of writers, designers, and video producers on a rolling content calendar.

03 What success looks like Long-term success for this role will be measured on the critical KPIs of increasing awareness, familiarity, favorability and trust for World Vision with our target audience. Supporting metrics are audience growth, donors transformed, increased web traffic, and ultimately more children, families, and communities who overcome poverty and injustice.  

Near-term success means you that join the team and play your part to (1) Help bring an ambiguous organizational content marketing strategy into crisp focus, working cross-org to gain input and buy-in. (2) Help establish an analytical framework for evaluating the success of our content and then use the data to educate and refine the output of our content producers. (3) Act as a collaborative client to our internal agency’s content development team, ensuring that the output will accomplish the goals. (4) Put smooth operational processes in place to maximize our content marketing efficiency and increase our chances for success. (5) Initiate new test and learn go-to-market strategy for content marketing.

04 About your team The Digital Experience team sits inside the broader Digital team at World Vision. It plays a role in digital channel success, delivering experiences on our core digital properties. It also plays a key function in supporting other channel team needs, designing and building experiences that support potential church, corporate, government and philanthropic partners. The team is full of competent, compassionate, authentic people who love making life-changing digital experiences and love Jesus in the process. Having fun while crushing it is a priority for us. So is your personal and spiritual well-being. You’ll report to the Director of Digital Experience, whose responsibilities include owned experiences, social media platforms, and content marketing.

The Digital Experience team sits within the larger Digital Services group that includes digital marketing, digital product management, social media, content marketing, digital design, development, marketing automation, CRM and technical support. Other close collaborators include our internal creative agency and our segment, product, and channel marketing teams. You’ll be joining the team that flipped the script on child sponsorship with the introduction of Chosen®, recognized by AdWeek, MediaPost, Upworthy, Christianity Today and winner of two 2020 ANA REGGIE Awards. 

05 Where this job could take your career World Vision USA is a part of the larger World Vision International partnership. Globally, we have over 37,000+ staff working in nearly 100 countries. Just over 900 of us call World Vision USA home. You’ll have opportunities to advance within our robust and talented group of professionals as you continue to stretch and grow your career for the future. You can count on your skills being sharpened and the bar to be continually raised. Success in the role will prepare you to lead a content marketing team in any organization. 

06 Make your move Want to be a part of creating the future of this incredible organization? Do you want to see what it looks like for intensely committed professionals to serve together to the glory of God? Would you love to see how your job can feed your spirit and soul, challenging you to come closer to the hear of God? Are you feeling called to explore joining us? We’d love to hear from you. Make your move.

07 Let your work be your faith in action Every day, nearly 16,000 children under the age of 5 die from preventable causes. Our call to action is urgent. That’s why we’re looking for someone who is ready to place their expertise behind helping the world’s most vulnerable children. Every project, every shoot, every edit can help influence whether someone chooses to help today or not. If not you, then who? 

08 Salary Range & Benefits Your salary is important to you so it’s important to us. If you need the approximate range to inform your decision on whether to apply or not contact Chad using one of the ways below. In addition, we have a robust and comprehensive benefits package to round out our total compensation package. Click here to learn more.  

09 To Apply See the Apply box in the lower left corner. Still not sure? I’d really like to hear from you, even if it’s just to ask some questions about the job or have a chat in confidence. Message Chad in Talent Acquisition at 253-815-2216 or ckopkas@worldvision.org. Connect with me on LinkedIn here.

10 What happens next? Glad you asked. We owe you that and strive to not leave you wondering. We review applications nearly every day assessing strength of fit for the role. Sometimes questions arise on our end so we message you to learn more. Short-listed candidates are contacted for an initial phone conversation with our recruiting staff. Moving deeper into our selection process you can expect to interview 1:1 with a hiring manager. Finalists normally participate in a panel interview where the opportunity to meet additional members of our staff lends itself to more of a 360-view of the role. Our most valuable resource is our talented staff. Our goal is to fill this vacancy with the right person in the shortest amount of time, so we have all hands-on deck to move this important work forward.

Job Location
Federal Way, Washington, United States
Position Type
Full-Time/Regular
Working Environment / Conditions
Standard office environment. Domestic travel, less than 5%.