Director of Marketing
Seattle’s Union Gospel Mission
Contact Person: Jennifer Gray
Contact Email: jgray@ugm.org
Contact Phone: (206) 723-0767
We believe in transforming relationships. This includes relationships with our homeless neighbors but also includes relationships with our donors. We have a team that is participating in life transformation in some of the most desperate and forgotten corners of our city. God is doing something significant, right now at the Mission. Do you want to be a part of it?
For 88 years, Seattle’s Union Gospel Mission take our calling to love our homeless neighbors very seriously. Our efforts help move people to healthy, thriving lives. We start by learning their names, their stories, and providing first for urgent physical needs, building relationships, and then offering long-term recovery programs. Currently, we have 11,199 homeless neighbors living in the greater Seattle vicinity. More than 1/3 of those who are homeless are struggling with mental illness. 32% of King County’s homeless wrestle with addiction. You can be a part of the solution and join the team.
This position leads the Missions award winning marketing & branding efforts including strategy development, advertising, public relations, direct response, digital/online, design, online, storytelling, videography, photography, copywriting, special events, marketing research as well as leading the Marketing team and several external vendors.
Essential Job Duties
Oversees and helps lead the Mission’s strategic marketing and branding efforts with the CMO. These efforts include areas such as an annual brand plan, brand positioning, brand communication efforts, evaluation of brand impact, online, external communications and other areas that impact the Missions brand.
Leads the Mission’s print, radio, and online advertising efforts with the CMO. These efforts include creative development of the ads, media placement with an external vendor and measuring the impact of the Mission’s advertising.
Leads the Mission’s Public Relations efforts in conjunction with the overall brand plan. Manages the Mission’s Public Relations Manager and the Mission’s proactive, opportunistic and reactive Public Relations efforts.
Leads the Mission’s creative development efforts with the CMO including branding, visual design, storytelling, copywriting, videography, photography and managing the internal creative team and external vendors.
Leads the Mission’s direct response efforts including oversight of the Mission’s direct response agency.
Leads the Mission’s digital and online efforts including the Mission’s website, online advertising, and other digital efforts.
Responsible for the Mission’s annual marketing budget including budget planning, monitoring, tracking, evaluating spending effectiveness and delivery of timely reports and updates.
Ensures articulation of the Mission’s desired image and position consistent communication internally and externally through editorial direction, design, production and distribution.
Recruit, hire, train, appraise, supervise and lead personnel staff, interns and volunteers and maintains a culture that attracts, retains and motivates top quality personnel
Direct key vendor relationships
Ensure smooth operation of marketing department systems and procedures
Attend and participate in all Mission, Division and Department meetings and trainings, as required
Any other job-related duties as assigned by supervisor
We believe in transforming relationships. This includes relationships with our homeless neighbors but also includes relationships with our donors. We have a team that is participating in life transformation in some of the most desperate and forgotten corners of our city. God is doing something significant, right now at the Mission. Do you want to be a part of it?
For 88 years, Seattle’s Union Gospel Mission take our calling to love our homeless neighbors very seriously. Our efforts help move people to healthy, thriving lives. We start by learning their names, their stories, and providing first for urgent physical needs, building relationships, and then offering long-term recovery programs. Currently, we have 11,199 homeless neighbors living in the greater Seattle vicinity. More than 1/3 of those who are homeless are struggling with mental illness. 32% of King County’s homeless wrestle with addiction. You can be a part of the solution and join the team.
This position leads the Missions award winning marketing & branding efforts including strategy development, advertising, public relations, direct response, digital/online, design, online, storytelling, videography, photography, copywriting, special events, marketing research as well as leading the Marketing team and several external vendors.
