Senior Digital Analytics & User Experience Manager
Join World Vision as Senior Digital Analytics & User Experience Manager
00 At a Glance
Role: Senior Digital Analytics & UX Manager
Level: Senior (8-10 years minimum experience)
Must-Have Experience: This is a new hybrid role with 70% emphasis on digital analytics and 30% emphasis on user experience research. Requires experience working in a role focused on digital analytics to structure, transform and visualize data. Strong SQL skills and experience with Google Analytics a must. Experience with UX evaluation and testing tools (heat mapping, session analysis, surveying, user testing and A/B testing), and/or a strong desire and propensity for learning new tools for user testing and analysis. Proven ability to visualize and prepare and present data analysis to executive-level stakeholders. Proven track record of skills acquisition and continuous learning. Ability to create productive collaborative relationships through influence.
Nice-To-Have Experience: Solid understanding of online marketing in a past or current role. Experience within an eCommerce environment. Active participation in design thinking and lean UX/UI development processes. Active collaboration feeding insights into the product development process, including partnership with product management.
Location: Prefer Seattle area base (office is in Federal Way, WA). Remote possible w/preference for Pacific NW base for ease of travel to the HQ office as needed post-pandemic.
Salary Range: $90K-115K (approx. DOE)
Benefits: Yes. Visit https://www.worldvision.org/about-us/job-opportunities/working-for-world-vision to learn more.
Company Size: 900+ (World Vision USA) / 37,000 worldwide (World Vision International)
01 The Job At World Vision USA we invite people to positively impact the lives of the world’s most vulnerable children through charitable giving. Our recipe includes love of all people, thriftiness, and targeting the root causes of poverty to bring about human transformation and fullness of life. With us every 60 seconds a family gets water, a hungry child is fed, and a family gets the tools to overcome poverty. As Senior Digital Analytics & User Experience Manager your expertise will be brought to bear on work that is close to the heart of God (in the spirit of Matthew 25:34-40). This is a forward-looking and new role for World Vision US. The objective of which is to combine qualitative and quantitative analysis of our donor experience that helps drive improved conversion, average gift, satisfaction, loyalty, and referrals. On the User Experience (UX) side you will use a suite of tools to evaluate current donor behaviors and you’ll run testing to predict and refine how well future experiences will resonate with them. On the digital analysis side you’ll gather and analyze data from our Enterprise Data Warehouse (EDW), web analytics, social analytics, Marketing Automation and CRM systems to draw conclusions around current donor behaviors. You’ll design tests to help discern how to improve against key metrics. The right person will play a pivotal role in shaping the future of our donor experience. They will provide defensible data analysis to feed strategic and clearly articulated recommendations. Key stakeholders will be product managers, marketing managers, digital directors and VP’s. Report to the Director of Digital Experience whose team sits within the larger Digital Services group that includes digital product management, social media, content marketing, digital design and front-end development. Other close collaborators include our internal creative agency and other segment, product, and channel marketing teams. You’ll be joining the team that flipped the script on child sponsorship with the introduction of Chosen®, recognized by AdWeek, MediaPost, Upworthy, Christianity Today and winner of two 2020 ANA REGGIE Awards. And fundamental to your life: you’re inspired by your faith in Jesus to love God and love your neighbors. Does this sound like you? Want to be a part of creating the future of this incredible organization? We’d love to hear from you.
02 What success looks like (1) You consistently demonstrate that you’re a voracious learner who will up-level your existing skills and acquire new ones AND inspire the people you work with to do the same. (2) You passionately shape and evolve the design of our digital experience by supplying recommendations that are grounded in both qualitative and quantitative data. Recommendations that could be as specific as a user interface change or as broad sweeping as analysis of digital giving behaviors and recommending cross-channel experience changes. (3) You shape core elements of our donor experience through a combination of behavioral testing and analysis, qualitative testing and analysis, acquisition and analysis of third-party data. (4) You are efficient with the tools of data accessing, manipulating and creating visualization of data from a diverse set of marketing systems and our data warehouse efficiently so that your time can be spent in analysis and recommendations. (5) You glean actionable insights that lead to smart human-centered design decisions on a micro and macro level. (6) You move us further down the spectrum away from speculative to trusted data that ultimately helps us draw straighter lines from the efforts of the design team to our organizational revenue. (7) You embrace the work of constructing and molding your job into what it needs to be to make us great.
03 Where this job could take your career World Vision USA is a part of the larger World Vision International partnership. Globally, we have over 37,000+ staff working in nearly 100 countries. Just over 900 of us call World Vision USA home. You’ll have opportunities to advance within our robust and talented group of professionals as you continue to stretch and grow your career for the future.
04 About World Vision USA When you work at World Vision, your passions and talents come together to meet the greatest needs in the world today. We go to ends of the earth and into the margins. Where few go and the road is less traveled. Because Jesus is alive in the hardest places to be a child. We are dangerously soft-hearted. But just the right kind of dangerous. That’s because we’re a global Christian humanitarian organization. We partner with children, families, and their communities to reach their full potential by tackling the causes of poverty and injustice. We empower people out of poverty. For real. For good. For nearly the last 70 years. Jesus’ love at the center. Always. We’re Christian and follow Jesus’ example to show unconditional love to the poor and oppressed. Serving every child we can regardless of faith. Are you feeling called to explore joining us? We hope so.
05 You Bring A Bachelor’s degree in a related field or 8 years of equivalent work experience. In addition to education or equivalent, this role requires 8-10 years of previous work experience implementing, managing and/or leading within the user experience and/or digital analytics fields. A strong aptitude for analytics is required. See “must-have” experience in the “At a Glance” section above.
06 Additional skills we’re interested in A solid understanding of online marketing in a past or current role. Experience within an eCommerce environment. Active participation in design thinking and lean UX/UI development processes. Active collaboration feeding insights into the product development process, including partnership with product management.
07 Let your work be your faith in action Every day, nearly 16,000 children under the age of 5 die from preventable causes. Our call to action is urgent. That’s why we’re looking for someone who is ready to place their expertise behind helping the world’s most vulnerable children. Every project, every shoot, every edit can help influence whether someone chooses to help today or not. If not you, then who?
08 Salary Range & Benefits See approximate range above. In addition, we have a robust and comprehensive benefits package to round out our total compensation package. Visit https://www.worldvision.org/about-us/job-opportunities/working-for-world-vision to learn more.
09 To Head over to our careers page and apply directly from the job ad at https://worldvision.silkroad.com/epostings/submit.cfm?fuseaction=app.jobinfo&jobid=287941&company_id=15719&version=1&source=ONLINE&jobOwner=1012996&aid=1. Still not sure? I’d really like to hear from you, even if it’s just to ask some questions about the job or have a chat in confidence. Message Chad in Talent Acquisition at 253-815-2216 or email@example.com. Connect with me on LinkedIn over at https://www.linkedin.com/in/chadkopkas/.
10 What happens next? Glad you asked. We owe you that and strive to not leave you wondering. We review applications nearly every day assessing strength of fit for the role. Sometimes questions arise on our end so we message you to learn more. Short-listed candidates are contacted for an initial phone conversation with our recruiting staff. Moving deeper into our selection process you can expect to interview 1:1 with a hiring manager. Finalists normally participate in a panel interview where the opportunity to meet additional members of our staff lends itself to more of a 360-view of the role. Our most valuable resource is our talented staff. Our goal is to fill this vacancy with the right person in the shortest amount of time, so we have all hands-on deck to move this important work forward.[/vc_column_text]